SHUSHI 30 Years: Growth Journey From Professional Electrical Tape Factory To Global Service Provider

From the birth of the first roll of black insulating tape in 1993 to becoming a global service provider covering multiple fields such as electric power and automobiles, SHUSHI GROUP has written a development legend in the electrical tape industry in 30 years. A series of impressive figures witness this transformation: an annual output of 6.66 billion meters of tape, exports to 108 countries and regions around the world, 80+ scenario-based solutions, and serving about 500,000 offline sales terminals nationwide. This is not only a brilliant performance, but also the result of SHUSHI's in-depth transformation from an electrical tape producer to a service provider.

As a professional enterprise deeply engaged in the electrical tape field, SHUSHI GROUP is honored to inform you that we will participate in the 128th China Import and Export Fair (Canton Fair) held from October 15 to 24, 2020. This Canton Fair adopts an online exhibition mode, and our online booth number is 10.3 H21-22. We sincerely invite you to visit our online booth at that time to discuss cooperation and seek common development.

As your trusted electrical tape supplier, SHUSHI GROUP always puts customers' rights and interests first. To effectively protect your fund safety and avoid unnecessary losses caused by improper payment operations, our company hereby issues the following important payment safety reminder, and we kindly ask you to pay attention to and abide by it.

"Everything for customers, serve customers, and satisfy customers" — the slogan in SHUSHI GROUP's marketing department is the core code of its transformation. Against the background of homogeneous electrical tape products, SHUSHI is customer demand-oriented, shifting from pure production to customized services. A case in 2009 is particularly typical: a state-owned enterprise procurement representative reported that SHUSHI's electrical tape was too tough to be used for binding explosives in drilling and blasting scenarios. The R&D team immediately initiated the project, and after more than ten tests within 30 days, launched a customized electrical tape with thin adhesive coating, high adhesion and easy tearing, which perfectly solved the customer's pain points and also made the team firm in the direction of service transformation.

1. Transformation Core: Leap in Three Dimensions At the product level, it has expanded from a single insulating tape to more than 60 categories and 100+ varieties including PVC electrical tape and automotive wiring harness tape, forming a one-stop production of "adhesive film - semi-finished product - finished product"; At the user level, it has jumped out of traditional sales, explored personalized needs through exhibitions, and provided electrical tape solutions for extreme environments; At the enterprise level, it has transformed from traditional processing to R&D-focused "intelligent" manufacturing, completing the essential transformation from a manufacturer to a service provider.

2. Scenario Innovation: Adapting Electrical Tapes to Diverse Needs For extremely cold regions such as Northeast China and Russia, it launched ultra-low temperature resistant electrical tapes suitable for -26℃, which became the first choice for Harbin Ice and Snow World; For high temperature, corrosive and other special environments, it produced high temperature resistant tapes and EPDM self-adhesive tapes for optical cable and electronic communication; In line with the trend of environmental protection, it launched lead-free environmental protection tape series; Meeting the requirements of the European and American markets, it produced environmentally friendly flame-retardant tapes complying with RoHS2.0 and low-VOC environmental protection PVC automotive wiring harness tapes.

3. Service Upgrade: Building a Customer-Centered System In addition to customized R&D, SHUSHI has built an omni-channel service matrix: popularizing electrical tape knowledge through WeChat official account and Douyin; visiting the market all year round to establish customer files; launching an official website on JD.com in 2022 to provide 24-hour online services; cracking down on counterfeits to protect the brand reputation of electrical tapes, forming the core competitiveness of "product + service".